Week 1: Introduction to Digital Business

Hi, I’LIU CHANG ,my matric number is a207456 and this week we began our third semester with the topic of digital business. I learned that digital business goes beyond e-commerce — it’s about creating new value through technologies like cloud computing, AI, big data, IoT, and blockchain 💡. These tools not only improve efficiency but also reshape entire industries.

What caught my attention was how platforms like Uber and Airbnb grow through network effects 📱 and low marginal costs, making them powerful competitors. In contrast, the story of Kodak showed how failing to embrace digital disruption can lead to decline.

I also realized that digital transformation is both technical and cultural. Success requires strong leadership, a clear vision, and the willingness to change 🌍.

Looking ahead, I see how these ideas apply to real projects: analyzing how businesses adapt to technology, spotting risks of stagnation, and finding opportunities for growth. This first week gave me both inspiration and a clearer sense of how digital strategies will shape my own career journey 🚀.




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